Consider the Attitudes To Women Demonstrated In the Vienna of Measure For Measure Free Essays

I think most men have tricked themselves into believing that they are the seat of powerâ€because ladies have permitted them that fantasy. Women’s unobtrusive force is to make men feel that the man is in control. Eli Khamarov in America Explained! Over the span of Measure for Measure, Shakespeare features subjection of the female characters by the guys. We will compose a custom paper test on Consider the Attitudes To Women Demonstrated In the Vienna of Measure For Measure or on the other hand any comparative point just for you Request Now In the Vienna spoke to in the play ladies need to endure misuse and criticism as their independence and freedom are sabotaged. Shakespeare utilizes this treatment of ladies to represent the defilement in the city of Vienna. The two primary female jobs in Measure for Measure are Mariana and Isabella. Both these ladies are casualties of the degenerate thought processes of the men who so unequivocally impact their lives. Isabella, the hero, is a pious devotee. Her name implies â€Å"consecrated to God†. Taking a gander at the jobs different ladies in the play have embraced, as will be talked about in more profundity throughout this article, it appears she is nearly constrained into the job by the narrow-minded society in Vienna. Apparently the main destiny for ladies, except if they wish to join a cloister, be a whore or alone, is to turn into a housewife. As a cloister adherent Isabella profits by the instruction and relative freedom (in spite of the fact that whether this specific benefit can have a place with a lady, in the Vienna Shakespeare expounds on, is suspicious) she would not have whenever hitched. There are as yet certain restrictions, in that she can't have the sexual opportunity of lad ies who are not all that supernaturally sanctified and, when she has taken her promises, she isn't permitted to engage the organization of men: Religious recluse: †¦ When you have promised, you should not talk with men In any case, within the sight of the prioress; At that point on the off chance that you talk you should not show your face, Or on the other hand on the off chance that you show your face you should not speak†¦ Be that as it may, this is a little penance to make for the standard of life she can hope to live yet regardless of the upsides of being a religious recluse, there huge disadvantages. Isabella is compelled to submit to two laws: the petty rule that everyone must follow and the androcentric creed of the congregation. At the point when they impact Isabella is compelled to settle on a decision, among man and God, yet in addition between her brother’s life and her spirit. It is at last the social structure in Vienna that is answerable for her tension and resulting hopeless scenario. Isabella: Then Isobel live virtuous and sibling bite the dust: More than our sibling is our celibacy Eventually, for Isabella there will never be a way out. Indeed, even her sibling doesn't comprehend her thinking behind the decision to forfeit his life for control of her own: â€Å"What sin you do to spare a brother’s life,/Nature abstains from the deed so far/That it turns into a virtue.† The complexity among â€Å"sin† and â€Å"virtue† highlights the differentiation between his view of the problem and Isabella’s. Claudio likewise ignores that the congregation doesn't consider nature to be the general decider of good and bad. He neglects to see this isn't just Isabella sticking onto her ‘eternal life’ yet in addition this is her offered for autonomy. The quality of her female character is demonstrated in Act II Scene iv where she conveys the main female monologue in the play: Isabella: To whom would it be advisable for me to whine? Did I tell this Who might accept me?†¦ †¦ had he twenty heads to delicate down On twenty squares he’d yield them up Before his sister should her body stoop To such loathed contamination. In spite of the fact that she has quite recently been offered an awful final proposal by Angelo, and appears at her absolute limit, she stands firm in the choice she has made. Her enduring disposition towards the qualities she maintains is a differentiation to those showed by the three most critical male characters in the play: Angelo: Who will accept thee, Isabel? My unsoiled name, th’austereness of my life, My vouch against you, and my place i’th’state, Will so your allegation overweigh†¦ †¦ reclaim thy sibling By yielding up thy body to my will†¦ In this discourse Angelo uncovers a piece of himself so appearing differently in relation to the individual expressed about so profoundly in Act I Scene I: â€Å"There is a sort of character in thy life/That to th’observer doth thy history completely unfold.† This â€Å"well-appearing Angelo† isn't a similar individual uncovered in Act II Scene iv, and in fact all through the play. His absence of consistency about his doubts alludes to the shortcoming of his character, particularly contrasted with that of Isabella. Shockingly for her, regardless of the amount she can substantiate herself within the sight of men her womanliness remains. Were ladies permitted more autonomy and decision, Isabella would not be confronted with two clashing laws; her circumstance would be totally unique. Her weakness is featured by the way that it is the subjection by men that has prompted her impossible to win issue, yet it is just a man who has adequate power to give respite of both of the two destinies. Remembering the degenerate idea of the vast majority of the men in Measure for Measure’s Vienna, this must mean Isabella will no uncertainty be abused. Mariana, as opposed to Isabella’s similarly women's activist presence as a sister, has discovered as long as she can remember broke by the undoing of her pre-wedding assurance to an adored Lord of the city. Insufficient to lose her sibling adrift, with all the family’s riches, Lord Angelo shows his triviality alongside exhibiting the mentalities of men towards ladies in Vienna †that they are expendable †by canceling the commitment. Duke: †¦her sibling Frederick was destroyed adrift, having in that died vessel the settlement of his sister†¦ she lost an honorable and prestigious sibling, in his adoration toward her ever generally kind and normal; with his the segment and ligament of her fortune, her marriage endowment; with both, her combinate spouse, this well-appearing Angelo. Isabella: Can this be so? Did Angelo so leave her? Duke: Left her in tears, and dried not one of them with his solace; gulped his pledges whole†¦ a marble to her tears Here the Duke uncovers the dismal truth of Mariana’s past which, as a lady, she is weak to take care of. The Duke says her sibling cherished her, Angelo unmistakably didn't. In forsaking her he shows that his advantages in her depended absolutely on target she can access from her family. Kathleen McLuskie writes in The male centric minstrel: â€Å"There is proof to propose that marriage was viewed as only an instrument of social control†¦Ã¢â‚¬  reality of this is gradually uncovered all through the play, however stays camouflaged until the last scene, particularly in this scene. The precision of McLuskie’s explanation reverberates through this scene the noteworthiness of its reality is seen in Mariana’s day by day life. The Duke’s second explanation portrays Angelo’s absence of enthusiasm for Mariana other than as a wellspring of wealth and presumably business relations or some likeness thereof. Since the Duke depicts Angelo as a model indivi dual, this has all the earmarks of being acknowledged as a type of standard among the privileged in Vienna. Through Mariana is demonstrated the impact this personal circumstance has on the ladies in the general public. Mariana is presently bound to a moated grange where she has little organization and even less to possess her time. Shakespeare utilizes Mariana’s character later in the play to misrepresent the generous idea of ladies, one of only a handful scarcely any positive properties he gives to the female characters in Measure for Measure. Mariana: Oh, my dear master, I want no other, nor better man. In spite of the fact that the ladies in Vienna are deprived of their opportunity and appear to have their awareness of other's expectations subverted, they hold their standards and satisfy the jobs they plan to be given. They remain ardently steadfast: Isabella to the conventions of the congregation and Mariana to Angelo, paying little mind to the value they need to pay. Their commitment is regularly introduced as accommodation: Isabella: (to Duke) I am coordinated by you. What Isabella doesn't understand when she articulates these words is the circumstance to follow. This might be a hunch (as often happen in Shakespeare’s plays) of the acquiescence the Duke of her in the last scene. Maybe what Eli Khamarov guarantees in America Explained! is genuine likewise in Shakespeare’s Vienna, that ladies permit men control over them. At that point the inquiry should be posed, â€Å"What do ladies gain from allowing men to domineer them?† Sexual opportunity is absolutely not the appropriate response. The sexual tightening of Isabella and Mariana’s lives is a conspicuous difference to that of the whores, which make up a huge Viennese sub-culture, specifically Mistress Overdone. Lucio: Behold, observe, where Madam Mitigation comes. I have bought the same number of illnesses under her rooftop as come to [judge] This whorehouse proprietor is nicknamed Madam Mitigation by Lucio, since she ‘alleviates’ men’s sexual pressure. Her progressivism is anyway still as a very remarkable bane to her as Isabella’s celibacy is to Claudio and Angelo the same when, on the advancement of Angelo to â€Å"acting duke†, the massage parlors are requested to close. Courtesan Overdone: But will every one of our places of resort in suburbia be pulled down? Pompey: To the ground, special lady. Special lady Overdone: †¦ What will happen to me? Trapped in an endless loop, Mistress Overdone can't wed, since no man wishes to wed her since she is a whore. On the off chance that she can't wed she should bolster herself; the main exchange ladies are welcome in is prostitution henceforth she should stay a whore. In any case, this thusly implies no man will wed her. Special lady Overdone’s absence of decision in her own life is another case of the twofold gauges

Fiction novel by Jerry Spinelli Essay

Milkweed is a recorded fiction novel by Jerry Spinelli. It is based on Misha who experiences childhood in Warsaw, Poland as the Holocaust is in full fledge. Misha battles in his young life, as a stranded Jew who takes and battles to endure. All through the book Misha epitomizes tirelessness and determination in never abandoning life or the misfortunes life can give you that are outside of your control. This is an account of a man thinking about back his troublesome life he was managed. Notwithstanding having no family, no effects, and no obvious feeling of personality, Misha is as yet ready to love and care for other people. He just takes and pick pockets others since it is important to his endurance. Despite the fact that he initially takes from Janina and her family, they take him in and treat Misha as their child. He adores and thinks about them consequently and keeps on thinking about Janina, significantly after she is unfeelingly detracted from him in the wake of being shot by the Nazis. Indeed, even into his previous lifestyle, Misha considers affectionately Janina, recollecting how he really felt he was a piece of her family and recalling her with consideration. He gives his granddaughter Janina for a center name without wavering when asked by his girl. In spite of the fact that Misha starts the novel with no genuine feeling of self or character, before the finish of the book and middle age for him, he discovers his spot on the planet, living calmly and being certain about himself. After the War, Misha moves to America, where he starts giving discourses on traffic intersections recounting accounts of all that he suffered during the War. I figure he may have recounted to these accounts both to understand what had befallen him and furthermore to make others mindful of precisely how terrible the Nazi party was. He can make harmony his past and leads a quiet, upbeat life working at a market and investing energy with his girl and granddaughter. Misha gives every one of us that in spite of what difficulties individuals have experienced and how uncalled forever may have been to them, with difficult work, constancy, and a hopeful point of view, you will be unable to control your fate, yet you can control how you respond to it. Misha just so happens to accept life as it comes and commend his triumphs. He decides not to harp on his stranded life, neediness, the war, or the way that his pregnant life left him and celebrate in the way that he once had friends and family and now has a sound little girl and granddaughter. After time, Misha acknowledged his past and idiosyncratic propensities he procured during the war and had the option to accommodate with them.

How To Turn Complicated Ideas Into Simple Concepts

How To Turn Complicated Ideas Into Simple Concepts So, you have finally been allowed to represent your team in the staff meeting where you can share all the awesomeness that your unit compiled.Now, you are excited, but there is just this one thing dampening your happiness.How do you pass the information across without putting your boss to sleep or coming off sounding like a Physics lecturer explaining the theories behind relativity?To help you communicate your points easily, we have compiled a few steps to help you out, but before we get down to it, here are some things you should know.YOUR EXPERTISE CAN BE UNDERMINED BY AN AUDIENCE THAT DOES NOT UNDERSTANDPicture this scenario: You are an economist that one way or the other found yourself at a seminar featuring the great minds in the Physics world.Now, you know the speakers are renowned in their various fields, but you cant make out what they are saying.So, you applaud when others do and spend the rest of the time looking out for hors doeuvres.The bottom line is you cannot appreciat e what you do not understand.When speaking to a group of people, the goal is to simplify the complex ideas so that your listeners with little knowledge of the concept can understand.This skill is essential, but not limited to Accountants, Doctors, Scientists, and Statisticians, because these are specific fields that guide your audience in decision making.Hence, simplifying complex concepts should be second nature to you as it will further make things easier.Your expertise will be of little value, except you can comfortably relay information to your superiors and colleagues in a way that will be beneficial to them and the company at large.Thus, the ability to argue, persuade, and explain points is what sets you apart from your counterparts as far as your aspects are understood correctly.WHAT IS MORE IMPORTANT IN YOUR PRESENTATION: THE ‘WHAT’ OR THE ‘HOW’?Dr. Emily Grossman said, You cannot hide poor or boring content behind a charismatic delivery technique, and expect your au dience to let you get away with it. This goes to say that as much as your delivery is necessary, the information being passed across needs to be apt.When conveying complex information, your content needs to be right and adequately researched.Additionally, your mode of communication is also crucial as our first perception of a speaker has a lot to do with their body language, voice tone, and their enthusiasm.That is to say that the primary connection between a speaker and the audience boils down to his presentation.One primary reason why this happens is because of the brain. Dr. Emily went further to say that because of the presence of mirror neurons in mind, we are affected by the actions of others.These neutrons make us copy the emotions of the other person we are conversing with.Hence, the level of complexity of your idea regulates your message delivery.You cannot and should not use a monotonous voice while explaining something that should be fascinating. Your level of excitement will be mirrored by your audience when presenting your ideas.HOW TO TURN COMPLICATED IDEAS INTO SIMPLE CONCEPTSWe have compiled some easy steps to follow if you want to share those complex ideas with your colleagues and bosses.Know your audienceEmphasize the one thing they should pick out.Make use of examples and metaphors.Use simple termsStep 1. Know Your AudienceThis is by far the most critical step in breaking down your ideas.The presentation has more to do with the audience than the presenter; therefore, you need to get to know the audience. Ask yourself the following questions:Who are they?What is most important to them?What is their motivation?What is their preferred mode of communication?Knowing the knowledge base and reference frame of your audience will guide you in the delivery of your points.For instance, if you are a data analyst selling your idea to a group of investors, you have to focus on the monetary value of the product you are pitching, elaborating on what they st and to gain and how this gain will come about, as well as the risks that are involved.The truth is if you do not know the background of your audience, you cannot make them understand your points.You might find yourself speaking in layman terms to people who may appreciate some level of complexities, hence, sounding insulting.Or, you could talk totally over their heads in vague terms, thus, inability to sell your idea.If you take your time to understand the people you are speaking with, you can use their relatable experiences to frame your idea into a simple concept.This is best when you have been pre-informed about the people you are meeting, but in impromptu situations, you can do a quick assessment. As soon as this is done, here’s what to do next.Step 2. Emphasize on the “one thing” they should pick outOne famous story that accurately describes this point is one of Gen. Stanley A. McChrystal.He was shown a PowerPoint slide intended to show the strategy of the American milita ry strategy but ended up looking like a bowl of spaghetti. He said, When we understand that slide, well have won the war.This is funny, but it shows the need for decluttering your ideas and points to allow easy assimilation.An extremely complex idea will only serve to confuse your audience without passing the information across to them.If you force your audience to understand a bunch of ideas at once, you’ll only leave them confused and probably forgetting everything you said.So how do you break this down?First, answer these questions:What is that “one thing” I want my audience or listeners to remember about my presentation?Why should they be concerned about this “one thing”?The goal here is to leave a lasting impression on your audience, for the right reason, of course.Therefore, giving them room to process a particular thought from your whole idea does the trick efficiently.Answering the above-listed questions will give you a particular idea to focus on that will make yo ur audience absorbed in your presentation.Also, when you pick this one thing, you decide how best to communicate it with an intensity that could create sparks mentally. 3. Make use of examples and metaphorsAfter much research and planning, you know the basics and complexities of your idea as well as the one thing.The next step is elaborating on the one thing in an easy-to-understand manner.So, below are some questions you should answer before proceeding:What relatable example can I use?Which metaphorical instance duly suits this idea?If you blandly put your point across, yes, you will get their attention, but there will still be unanswered questions going through their heads.Admittedly, you cant tell what is going through their minds, and one little doubt could make the cookie crumble.Thus, knowing the context with which to deliver your points is key to getting maximum results.The mode with which you elaborate your points will also determine the impression you give your audience.Add itionally, the example you use should be clear and concise, easily relatable, and accurate for the concept.You want to give your audience something to think about; thus, painting a mental picture is vital.Keep your audience thinking and imagining your idea while making use of everyday instances to push your point home.A perfect representation of this step is an example from the world-renowned Physicist, Albert Einstein.He was invited to tea and asked to explain the concept of relativity.He stood up and said he was walking with a friend of his, who was blind. It was a hot day, so he turned to his friend and said,“I wish I had a glass of milk.”“A glass,” replied the blind friend, “I know what that is. But what do you mean by milk?”“Why milk is a white fluid,”  explained Einstein.“Now fluid, I know what that is,” said the blind man, “but what is white?”“Oh, white is the color of a swan’s feathers.”“Feathers, now I know what they are, but what exactly is a swan?”“A swan is a bird with a crooked neck.”“Neck, I know what that is, but what do you mean by crooked?”At this point, Einstein said he lost his patience. He seized his blind friends arm and pulled it straight.  â€œThere, now your arm is straight,”  he said. Then he bent the blind friend’s arm at the elbow.  Now, it is crooked.Ah, said the blind friend. Now, I know what milk is.Then, he sat down.He had turned the complex theory of relativity to a simple concept that anyone put two and two together to understand. 4. Use simple termsEvery business sector has its language and words that set it apart from others.Since you are trying to be professional, you should consider those who are not conversant with your field. Try opting for simpler everyday words with as little acronyms as possible.Additionally, if you must use complex terms, then ensure that you break it down and explain extensively.Just like the story of Albert Einstein, he gradually broke down the explanatio n from a complex one up until he used a relatable example to illustrate his points.Ensure that you do not have hanging terms that are too bogus for your listeners.The definition of these terms allows your audience to connect with you quickly.Also, you should never assume that your audience knows what a particular word means.This is because they will not see the importance if you do not explain your idea.These steps above are a step-by-step representation of turning that complicated idea into simple concepts.However, there are some things to consider if you want to give an excellent presentation. OTHER TIPS ON CLEARLY PRESENTING COMPLEX IDEAS INCLUDE:Be Yourself: Originality is key to having a flawless presentation. Being your best doesnt mean emulating someone but being the best version of yourself. When giving a presentation, you should choose the most comfortable method of communicating your ideas. If you work better with charts, do charts. If you are more comfortable with PowerPo int presentations, go with a less complicated slide. Additionally, use the best method you will naturally use to convey information to your friend, as this keeps you in your comfort zone.Make Eye Contact: The first rule of public speaking is one about your body language, and eye contact is the first point of contact with your audience. So, make use of it unapologetically. Having a balanced level of eye contact with your audience will leave your audience entranced in your presentation while leaving you less nervous. Eye contact can help calm your nerves while presenting an idea. Consequently, when you are less tense, you will be on top of your game and deliver effortlessly. Additionally, do not stare at an individual for too long; a few seconds is enough to make an impression. Also, intentionally include everyone in the hall for maximum impact.Break down your presentation: As much as choosing your one thing is important, breaking down your ideas is also essential. No matter how compl ex your purpose is, as soon as you take it apart, you will be able to explain terms and processes individually. When you do this, you allow your audience to relate more with you. Try imaging your presentation as trying to cross a stream, using stepping stones. These stones are your ideas broken down, and missing a step will be fatal; therefore, carefully go through your presentation while carrying your audience along. Additionally, describe how the broken bits and pieces come together to build up your concept.Avoid distracting movements: Moving around while delivering your presentation can appeal to your audience and can add excitement. However, it is crucial to know how to balance this, as excess movement can be distracting to the audience. Additionally, keep your move attuned to the kind of emotion you are hoping to get across. Avoid unnecessary movements that could give your nervousness away, such as fiddling, swaying, standing still (yes, it can be a distraction too), excessive hand movements, among others.Embrace Adrenaline: It is common to have adrenal overdrive when you are about to make a presentation. Most times, this could be crippling and make you deliver less than you can. However, there are ways to make adrenaline work for you. Embrace adrenalin as a feeling of excitement instead of fear, and you will find your nerves working for you.Compare and Contrast: When presenting, use examples that will reveal how different your idea is different from the already existing one. Ensure that you use relatable instances to avoid confusing them further. Also, compare it to what they are already familiar with, as this will give a leveled starting point. Duly go through the features of your idea as well as the benefits yours will provide in comparison to the last one. However, if there is no initial knowledge, try to relate your plan with a different but similar scenario that will be understood.Be Concise: Another rule to keeping things simple is to go straight t o the point without jumbling information up. This step is even better while you are still preparing for the presentation. This will let you adjust your starting sentence and allow you to narrow it down to non-complex information. Also, ensure that you understand it well enough to explain it easily.Maximize the use of Analogies: Steve Jobs, in an interview, once described the computer as a bicycle for our minds. He likened a complex idea to an everyday example, which made his audience understand him better. He continuously used analogies to get his points across without making his ideas complex.This is a skill in itself, and this requires some level of practice as much as the ability to think quick on your feet.Whenever you share your ideas, prepare a bag of relatable analogies as well as metaphors to drive your point home.This is because not everyone will understand at the same level; thus, use this as a method of turning your complicated ideas into simple concepts. FINAL THOUGHTSTu rning a complex idea into a simple concept may sometimes sound complex on its own; however, the steps outlined above are guaranteed to help you deliver accurately.When preparing for your presentation, remember to make for all kinds of audience: those who know what you are talking about, those who know a fair amount, and those who dont know anything about it.When you prepare this way, you are ready to walk just about anyone through your presentation with ease.Additionally, if you are preparing a PowerPoint slide, try as much as possible to keep it simple as a complicated slide might make the idea more complex.Also, before you mount the podium or take the floor, do some nerve-calming exercises to keep your prepared outline still in mind.Some breathing exercises may be of help as well as meditating (not worrying) about your presentation.Remember also to have fun and smile occasionally to ease the tension.

The Country Of South Africa - 2267 Words

South Africa, a nation that is located at the tip of the African Continent. The economy of South Africa is based almost completely on mining and the production of minerals. With a rich history of colonization and independence, along with a fight for freedom. Widely diverse with many ethnicities and languages, the people come from many different places into one. The capital of South Africa is Pretoria, the city has a population of 1,209,000 as of 2005. Two other major cities in South Africa are Cape Town and Johannesburg with populations of 3,103,000 and 3,228,000 as of 2005. South Africa is located south of Botswana and Zimbabwe, to the Southwest of Namibia and to the Southeast of Mozambique. To the East is the Indian Ocean, to the West is the Atlantic Ocean, and to the South is the confluence of the two oceans. It is about twice the size of Texas. The physical makeup of the nation is that there are the Eastern and Western Plateau Slopes along with the Kalahari Basin starting in the South and ending in the North-Central region. Located in the East lies a mountain range by the name of the Drakensberg Mountains, tallest of which is Mt. Injastu. The Western Cape province is very fertile, producing citrus fruits and grapes. The two most important rivers in the country are the Orange and the Limpopo Rivers. In the central region of South Africa are the Little and Great Karoo Highlands. South Africa is located completely in the Southern Temperate zone with minimum temperatures ofShow MoreRelatedThe Country Of A Country South West Africa1785 Words   |  8 PagesNiger, a country located in North West Africa, is simply one of the poorest countries in the world. With the majority of its land occupied by dry, infertile desert, finding a secure source of food is next to impossible for many (Burki 1). 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Electromagnetic Braking System - 8811 Words

ELECTROMAGNETIC BRAKING SYSTEM A PROJECT REPORT Abstract The Project is based on one of the modern braking technologies, with the introduction of ABS (Anti-lock Braking System), Brake-by-wire technology, electronic brake force distribution (EBD), traction control system, emergency brake assist, or electronic stability control (ESC). The braking technology has reached a new peak. In this project electricity is applied to the coil at the time of braking. This develops a magnetic field around it and the rotating armature gets attracted towards the coil. As a result the inner and outer friction plates placed between the armature and the coil gets squeezed, which develops a torque and eventually the vehicle comes to rest. Further researches†¦show more content†¦It is obvious to reduce accidents; design of an efficient braking system is a must. Conventional braking systems that rely on friction can be unreliable in highvibration environments where the spring or other mechanism that supplies the normal force between the brake disc and the brake plate relieves itself under the vibratory conditions and decreases the frictional force. Conventional braking systems that utilize the positive mechanical engagement of teeth on the brake disc and brake plate can suffer significant damage in high-velocity and high-vibration environments. The teeth of the brake disc or brake plate or both can break off in such environments. A braking system that provides and maintains sufficient braking force in a relatively high velocity, high-vibration environment will be welcome by users of such braking systems. The objective is to design a braking system which is efficient and more reliable than the conventional braking system which is purely based on the friction. 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E-Marketing Environment in Present Scenario Free Essays

string(178) " can be measured and tracked immediately because online marketing initiatives usually require users to click on an advertisement, visit a website, and perform a targeted action\." E- marketing is popular nowadays worldwide. Through the help of Internet companies interested in selling goods and services can easily penetrate into the homes and offices of prospective buyers. Companies can measure their marketing related statistics easily and relatively inexpensively. We will write a custom essay sample on E-Marketing Environment in Present Scenario or any similar topic only for you Order Now Certain drawbacks such as information security related issues are of prime concern. Online banking is on constant rise Online advertising techniques have been dramatically affected by technological advancements in the telecommunications industry. In fact, many firms are embracing a new paradigm that is shifting the focus of online advertising from simple text ads to rich multimedia experiences Success in e-commerce requires creative website designing skills.Marketers will become more clever and integrated in marketing approach in near future Introduction Internet marketing, also referred to as i marketing, web marketing, online-marketing, or e Marketing, is the marketing of products or services over the Internet. The Internet has brought media to a global audience. The interactive nature of Internet marketing in terms of providing instant response and eliciting responses is a unique quality of the medium.Internet marketing is sometimes considered to have a broader scope because it not only refers to the Internet, e-mail, and wireless media, but it includes management of digital customer data and electronic customer relationship management (ECRM) systems. Internet marketing ties together creative and technical aspects of the Internet, including: design, development, advertising, and sales. Internet marketing also refers to the placement of media along different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, e-mail marketing, and Web 2. strategies. In 2008 The New York Times, working with comScore, published an initial estimate to quantify the user data collected by large Internet-based companies. Counting four types of interactions with company websites in addition to the hits from advertisements served from advertising networks, the authors found the potential for collecting data upward of 2,500 times on average per user per month. Business models Internet marketing is associated with several business models: †¢e-commerce — this is where goods are sold directly to consumers (B2C) or businesses (B2B)†¢Publishing — this is the sale of advertising Lead-based websites — this is an organization that generates value by acquiring sales leads from its website †¢Affiliate marketing — this is process in which a product or service developed by one person is sold by other active seller for a share of profits. The owner of the product normally provides some marketing material (sales letter, affiliate link, tracking facility). †¢Local internet marketing – this is the process of a locally based company traditionally selling belly to belly and utilizing the Internet to find and nurture relationships, later to take those relationships offline. Black hat marketing – this is a form of internet marketing which employs deceptive, less than truthful methods to drive web traffic to a website or affiliate marketing offer. This method sometimes includes Spam, cloaking within search engine result pages, or routing users to pages they didn’t initially request. There are many other business models based on the specific needs of each person or the business that launches an Internet marketing campaign. One-to-one approach The targeted user is typically browsing the Internet alone therefore the marketing messages can reach them personally.This approach is used in search marketing, where the advertisements are based on search engine keywords entered by the user. And now with the advent of Web 2. 0 tools, many users can interconnect as â€Å"peers. † Appeal to specific interests Internet marketing and geo marketing places an emphasis on marketing that appeals to a specific behavior or interest, rather than reaching out to a broadly-defined demographic. â€Å"On- and Off-line† marketers typically segment their markets according to age group, gender, geography, and other general factors. Marketers have the luxury of targeting by activity and geolocation.For example, a kayak company can post advertisements on kayaking and canoeing websites with the full knowledge that the audience has a related interest. Internet marketing differs from magazine advertisements, where the goal is to appeal to the projected demographic of the periodical, but rather the advertiser has knowledge of the target audience—people who engage in certain activities (e. g. , uploading pictures, contributing to blogs)— so the company does not rely on the expectation that a certain group of people will be interested in its new product or service.Geo targeting Geo targeting (in internet marketing) and geo marketing are the methods of determining the geolocation (the physical location) of a website visitor with geolocation software, and delivering different content to that visitor based on his or her location, such as country, region/state, city, metro code/zip code, organization, Internet Protocol (IP) address, ISP or other criteria. Different content by choice A typical example for different content by choice in geo targeting is the FedEx website at FedEx. om where users have the choice to select their country location first and are then presented with a different site or article content depending on their selection. Automated different content With automated different content in Internet marketing and geomarketing, the delivery of different content based on the geographical geolocation and other personal information is automated. Advantages Internet marketing is relatively inexpensive when compared to the ratio of cost against the reach of the target audience. Companies can reach a wide audience for a small fraction of traditional advertising budgets.The nature of the medium allows consumers to research and purchase products and services at their own convenience. Therefore, businesses have the advantage of appealing to consumers in a medium that can bring results quickly. The strategy and overall effectiveness of marketing campaigns depend on business goals and cost-volume-profit (CVP) analysis. Internet marketers also have the advantage of measuring statistics easily and inexpensively. Nearly all aspects of an Internet marketing campaign can be traced, measured, and tested.The advertisers can use a variety of methods: pay per impression, pay per click, pay per play, or pay per action. Therefore, marketers can determine which messages or offerings are more appealing to the audience. The results of campaigns can be measured and tracked immediately because online marketing initiatives usually require users to click on an advertisement, visit a website, and perform a targeted action. You read "E-Marketing Environment in Present Scenario" in category "Papers" Such measurement cannot be achieved through billboard advertising, where an individual will at best be interested, then decide to obtain more information at a later time. Because exposure, response, and overall efficiency of Internet media are easier to track than traditional off-line media—through the use of web analytics for instance—Internet marketing can offer a greater sense of accountability for advertisers. Marketers and their clients are becoming aware of the need to measure the collaborative effects of marketing (i. e. , how the Internet affects in-store sales). The effects of multichannel marketing can be difficult to determine, but are an important part of ascertaining the value of media campaigns.Limitation Internet marketing requires customers to use newer technologies rather than traditional media. Low-speed Internet connections are another barrier. If companies build large or overly complicated websites, individuals connected to the Internet via dial-up connections or mobile devices experience significant delays in content delivery. From the buyer’s perspective, the inability of shoppers to touch, smell, taste or â€Å"try on† tangible goods before making an online purchase can be limiting.However, there is an industry standard for e-commerce vendors to reassure customers by having liberal return policies as well as providing in-store pick-up services. A survey of 410 marketing executives listed the following barriers to entry for large companies looking to market online: insufficient ability to measure impact, lack of internal capability, and difficulty convincing senior management. Security concerns Information security is important both to companies and consumers that participate in online business. Many consumers are hesitant to purchase tems over the Internet because they do not trust that their personal inf ormation will remain private. Encryption is the primary method for implementing privacy policies. Recently some companies that do business online have been caught giving away or selling information about their customers. Several of these companies provide guarantees on their websites, claiming that customer information will remain private. Some companies that purchase customer information offer the option for individuals to have their information removed from the database, also known as opting out.However, many customers are unaware if and when their information is being shared, and are unable to stop the transfer of their information between companies if such activity occurs. Another major security concern that consumers have with e-commerce merchants is whether or not they will receive exactly what they purchase. Online merchants have attempted to address this concern by investing in and building strong consumer brands (e. g. , Amazon. com, eBay, Overstock. com), and by leveraging merchant/feedback rating systems and e-commerce bonding solutions.All of these solutions attempt to assure consumers that their transactions will be free of problems because the merchants can be trusted to provide reliable products and services. Additionally, the major online payment mechanisms (credit cards, PayPal, Google Checkout, etc. ) have also provided back-end buyer protection systems to address problems if they actually do occur. Broadband-induced trends Online advertising techniques have been dramatically affected by technological advancements in the telecommunications industry. In fact, many firms are embracing a new paradigm that is shifting the focus of online advertising from simple text ads to rich multimedia experiences. As a result, advertisers can more effectively engage in and manage online branding campaigns, which seek to shape consumer attitudes and feelings towards specific products. The critical technological development fueling this paradigm shift is Broadband. In March 2005, roughly half of all American homes were equipped with broadband technology.By May 2008, broadband technologies had spread to more than 90% of all residential Internet connections in the United States. When one considers a Nielsen’s study conducted in June 2008, which estimated the number of U. S. Internet users as 220,141,969, one can calculate that there are presently about 199 million people in the United States utilizing broadband technologies to surf the Web. As a result, all 199 million members of this burgeoning market have the ability to view TV-like advertisements with the click of a mouse.And to be sure, online advertisers are working feverishly to design rich multimedia content that will engender a â€Å"warm-fuzzy† feeling when viewed by their target audience. As connection speeds continue to increase, so will the frequency of online branding campaigns. Effects on industries The number of banks offering the ability to perform banking tasks online has also increased. Online banking is believed to appeal to customers because it is more convenient than visiting bank branches. Currently over 150 million U. S. dults now bank online, with increasing Internet connection speed being the primary reason for fast growth in the online banking industry Of those individuals who use the Internet, 44 percent now perform banking activities over the Internet. [Internet auctions have gained popularity. Unique items that could only previously be found at flea markets are being sold on eBay. Specialized e-stores sell items ranging from antiques to movie props. As the premier online reselling platform, eBay is often used as a price-basis for specialized items.Buyers and sellers often look at prices on the website before going to flea markets; the price shown on eBay often becomes the item’s selling price. It is increasingly common for flea market vendors to place a targeted advertisement on the Internet for each item they are selling online, all while running their business out of their homes. The effect on the advertising industry itself has been profound. In just a few years, online advertising has grown to be worth tens of billions of dollars annually. PricewaterhouseCoopers reported that US$16. 9 billion was spent on Internet marketing in the U.S. in 2006. This has had a growing impact on the electoral process. In 2008 candidates for President heavily utilized Internet marketing strategies to reach constituents. During the 2007 primaries candidates added, on average, over 500 social network supporters per day to help spread their message. President Barack Obama raised over US$1 million in a single day during his extensive Democratic candidacy campaign, largely due to online donors. Success in e-commerce requires marketing skills (or hiring someone with good marketing skills), hard work, and a good website/selling system.There are some good free tools out there to set up a store online, such as ZenCart. A free Zencart site includes everything you need to sell online and includes a system to track all of your orders, control inventory with your browser and process credit cards online without having to open a merchant account (using a paypal payment gateway) Getting a good site is just half the battle. Getting traffic to a new online site can be a challenge. The good thing is that there are alot of free things you can do to get a bunch of traffic to your site.You need to reach out to your existing customers and maintain a regular (at least monthly) e-mail list that you send to regularly. There is a free article you can get about this often-overlooked source at listautomater. com. You need to have good content on your site that is didactic to some degree that has relevant info for persons doing searches on the big 3 search engines. You need to do some work on what is becoming known as Web 2. 0 – Write blogs frequently on your site and if you can, get engaged in social networking sites like technorati, Facebook, MySpace, and Linkedin.Find out about social bookmarking sites like delicious and stumpledupon. Make posts with links back to your site on Squidoo (called a lens there) and Digg to get free content. Taking steps to get links back you your site from popular â€Å"relevent† websites is well worth the effort and can be done with little or no cost. You need to give value in order to attract traffic to your site so make sure you spend some time on this, as it is very important. There are also web consultation services out there that will coach you in the process and set up your web store -such as Affordable-E-Commerce. com. The Hurdles are certainly not financial ones, as you can get online with very little money. You need to have some time to do your homework or at the very least you need a good coaching service to help you on your journey. Take advantage of every free tool that you can out there like posting you tube or upstream videos on your site before paying for traffic. Make sure that you or your web service add google analytics to your site so you can track traffic to your site and can get important information like what people are entering on search engines to arrive on your site. With some time and effort, selling online can be fun and very profitable. It took some time to learn some of the tricks of the trade but its not like they are big secrets or anything. Don’t worry about the Hurdles. They may slow you down a little but keep on trying and you will succeed. The most important quality of any successful online merchant is persistence. Possible changes in future 1. Spam will be an issue for senders, but not recipients I get sent hundreds of Spam emails each day, but I see maybe three. Filter technology is working. And I haven’t found an important email in my Spam folder for months. Sorry, but your newsletter or email promotion won’t count as truly important for most people. There’s just too much financial interest in defeating Spam for it not to happen. And soon. The problem for marketers is avoiding the clever traps and filters laid for Spam. And that’s probably going to cost you money. So†¦ 2. Email marketers will divide into the haves and the have nots Think about likely best practices in a few years – conforming to authentication requirements, participation in various reputation-based programs, detailed analysis of email content and structure to meet the varying needs of different email clients and email provider services, on-the-fly behavioral segmentation and email customization, etc. tc. None of that is going to be cheap. Email marketing will still make companies a lot of money, but only given a reasonable investment of time and resources in the first place. 3. But there will still be room for the little guys Possibly because some clever company will find out ways of solving the above problems cheaply. Possibly because low delivery rates will still let you make a profit. But mostly because some small companies will still think faster than their larger counterparts. Will offer more value in their emails.And, above all, will talk with the real human voice which resonates best with recipients and that many larger marketing behemoths simply can’t cope with or replicate. 4. Email may merge with other forms of online communication Emails may be replaced with â€Å"messages. † We can’t keep on adding new communication channels and expect people to cope – we already have landlines, fax, mobile phones, email, IM, chat and more acronyms on their way. At some point aggregation has to occur, physically and strategically. Physically with tools that simply accepts messages from all sorts of elivery vehicles and presents them to the recipient in a single format they prefer. Strategically, we will not think of email as a standalone message vehicle, but look at our marketing from a generic viewpoint. How best to get the right message to the right person at the right time in the right place? How it gets there is flexible. The delivery mechanism may end up fairly irrelevant and be handled automatically by our marketing tools. 5. Email clients will get clever How about email clients that notice you never read the Acme Shoes newsletter and ask you if you want to be unsubscribed?Or organize your incoming email not by time of delivery, but by priority (based on your previous email reading habits. ) So the newsletters you always read are sitting at the top of the pile when you come back from a business trip. 6. Email service providers will get more sophisticated and integrated Given the complications involved in email marketing at the top tier level, we’ll get top tier services to address the problem. Total management solutions that are almost in place today, integrating all of the following in one handy package†¦ Email list management and hosting †¢Deliverability, authentication and reputation services †¢Metrics, response and website analytics †¢Reporting and strategic evaluation †¢Keeping the photocopier topped up with paper. CONCLUSION Today e- marketing is very popular in western developed world . In our country also with the spread of education and fast growing number of good earning professionals it is on boom. More and more companies are marketing goods and services through internet With the help of e-marketing marketers are capable of saving their precious money .No need to set up attractive expensive showrooms. they can escape from the Problems of channel management, but there are certain hurdles in this, the purchasers are unable to touch the goods Many consumers are hesitant to purchase items over the Internet because they do not trust that their personal information will remain private Low-speed Internet connections are another barrier. If companies build large or complicated websites, individuals connected to the Internet via dial-up connections or mobile devices experience significant delays in content delivery.The effect on the advertising industry itself has been profound. In just a few years, online advertising has grown to be worth tens of billions of dollars annually. In coming future anti spam laws will become more and more tougher. More customized way of product offering will come in near futureREFERENCES Marketing management, (kotler and keller) by Prentice hall Marketing management, (Ramaswamy and Namakumari) by Macmillan Services marketing (Rajendra nargundkar) by MacGraw-Hill The Hindustan times news paper www. marketingtitan. com How to cite E-Marketing Environment in Present Scenario, Papers

Macbeth 87 Essays (815 words) - Characters In Macbeth,

Macbeth 87 In the play Macbeth, there were many interesting sections which could be concentrated on due to the suspense and the involvement of the supernatural. The use of the supernatural in the witches, the visions, the ghost, and the apparitions is a key element in making the concept of the play work and in making the play interesting. Looking through each Act and Scene of the play, it is noticed that the supernatural is definitely a major factor on the play's style. The use of the supernatural occurs at the beginning of the play, with three witches predicting the fate of Macbeth. This gives the audience a clue to what the future holds for Macbeth. When the battles lost and won (Act I, Scene I, l.4) was said by the second witch. It says that every battle is lost by one side and won by another. Macbeth's fate is that he will win the battle, but will lose his time of victory for the battle of his soul. After the prophecies of the witches' revealed the fate of Macbeth, the plan in which to gain power of the throne is brought up. The only way to gain power of the throne was for Macbeth to work his way to the throne, or to murder King Duncan. Murdering the king was an easier plan since the motivation in his dreams urged him on. Lady Macbeth also relied on the supernatural by her soliloquy of calling upon the evil spirits to give her the power to plot the murder of Duncan without any remorse or conscience (Act I, Scene V, ll.42-57). The three sisters a re capable of leading people into danger resulting in death, such as the sailor who never slept (Act I, Scene III, ll.1-37). Lady Macbeth has convinced her husband Macbeth to murder King Duncan. On the night they planned to kill Duncan, Macbeth is waiting for Lady Macbeth to ring the signal bell to go up the stairs to Duncan's chamber. He sees the vision of the floating dagger. The interest of the dagger is that it leads Macbeth towards the chamber by the presence of evil of the dagger being covered with blood. Then the bell rings and Macbeth stealthily proceeds up the staircase to Duncan's chamber. Once the murder has been committed, eventually Banquo has his suspicions about Macbeth killing Duncan to have power of the throne. There is constantly more guilt and fear inside Macbeth and his wife that they decide to have Banquo killed. Macbeth and his wife attend a banquet in which a ghost appears. Once the murderer notified Macbeth that the deed was done, he observed the ghost of Banquo sitting in his regular seat. This caused Macbeth to act in a wild manner, making people suspicious of his actions. (Act II I, Scene VI, ll.31-120). The use of the supernatural has increased the suspense now that Macbeth is constantly relying on the prophecies of the three witches. Hecate, the Queen of witches is angry with the three sisters for not involving her in their encounters with Macbeth. The witches plan to lead Macbeth to his downfall by making him feel over-confident. (Act III, Scene V, ll.1-35). Further on in the play, Macbeth finds his way to the witches' cave and demands to know what lies ahead for him. The three witches predict what he is going to ask and produce the first apparition which is an armed head. Macbeth!, Macbeth!, Macbeth!, beware of Macduff; beware thane of Fife. Dismiss me: enough. (Act VI, Scene I, ll.77-78). The first apparition tells Macbeth to beware of Macduff. Then the second apparition appears (a bloody child), and says: Be bloody, bold, and resolute; laugh to scorn the power of man, for none of woman born shall harm Macbeth. (Act IV, Scene I, ll.85-87). This apparition informs Macbeth that no man born from a woman can harm him. finally, the last apparition appears and is a child crowned, with a tree in his hand. The apparition is saying that he will never be defeated until Great Birnam wood shall come against him to High Dunsinane Hill. Be lion melted, proud, and take no care who chafes, who frets,